Marsh Mill Promotions from the begining of 2007 expanded its range of services to include the soft signage.co.uk brand. So im sure your asking "whats soft signage ?" well it is simply the development of the older traditional HARD signs and exhibition equipment in a SOFTER and simpler system that doesn't have the hold-ups of Hard products... With our products is someone drops them and creased the image it is just picked up brushed off and used again rather than having to be replaced, replace and re-charge for...
We have detailed an article below outline some of the key benefits of soft signage... now take a look at some of out great soft signage solutions we now offer.
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The Softer Side of Signs
By Cary Sherburne
The pace is picking up in market demand for soft signage—defined by I.T. Strategies as "textiles that are directly printed via dye sublimation transfer (by inkjet and electrostatic)." While wide-format devices have been able to print on fabrics since the mid-1990s, new developments in inks and related technologies have broadened the scope of textile applications that can be created using wide-format printing technologies.
Why Textiles?
Soft signage rapidly is gaining ground over signage produced on other substrates— including paper and vinyl—due to a number of advantages that buyers deem important, including its portability and the ease of shipping due to its light weight and its ability to be folded without damaging the product. Soft signage products can also be treated with flame -retardants, are better for draping 3-D structures, and they can take advantage of an increasing array of textile types.
Soft signage applications fall into the following three primary categories:
• Point-of-purchase signage;
• Trade-show signage;
• Banners, flags, and backdrops.
And depending on the type of textile, production equipment, and inks being used, soft signage can be produced for both indoor and outdoor applications.
"This is still a technology-driven market. What really has to happen for us to maximize the effect of these technologies is for the people driving the design and creating the components that are using soft signage to expand their horizons with this technology. What we see in the long run is that the printers that are successful will maximize the use of multiple technologies so they can add a wider range capabilities for their clients. And we think they will need to both educate their clients and learn from their clients to take it to the next level."
Mar2005, Digital Output